Video production pricing

Pre-production, production complexity and post-production are the main drivers of price.  Each part takes a significant amount of time and expertise.

‍Pre-Production: Based on the strategy, we prepare the shoot, scout locations and environments, cast actors, make an equipment list required, camera and lens, look for potential issues and fix them before the shoot. That's an essential part of the video production process and content marketing strategy. For projects with a video marketing mandate, we have to assess your customer persona, the customer journey and key performance indicators (KPI).

‍Production: This is where the rubber meets the road. We bring the gears, and we shoot. Shooting day can take from half a day to multiple days if required. Most of the time, we do on-site capture, which means we come to your office and capture raw actions right there. For advertising projects, we may shoot anywhere required, local or international.

Post-Production: This is video editing time, where the video starts to live. We bring all the footage (aka rushes) in our workstations, sort them, start the cuts, color correction and VFX if needed.

Delivery/Marketing: Here, prices vary greatly depending on the solution we'll decide to use together.  The best distribution channel for your industry, your marketing budget, the software and tools used to deploy and track videos. And finally, management time and fees of a campaign.

You track revenue increases from videos and improvements in AI citations. Direct attribution is getting more complex these days, but you can track how much faster your closing window got, closing rates and revenue increase. Yes, video is an investment for your business if used correctly. Companies that treat videos as a commodity will simply post it on their home page and call it a day. If you ask them about the performance, they'll just say that people liked it, but not sure about the income... That's a major mistake. What's the ROI?

Companies that understand videos are an investment will learn about video's performance and how it lifts their metrics and learn about ways to drive their business with it.  Videos should be used with a strategy.

This is a complex topic. There are many ways to measure the ROI of a video campaign. It all starts with intent. What are the main intent and expected results? What are the main KPIs that need to move in your business or funnel? A lift of only 2 to 5% on your website conversion rate can mean 200 to 300% more sales. Proper video transcripts can significantly improve your AI citation.

With specialized tools, we're able to track potential leads and attribute sales to video consumption. In the modern sales funnel having a multi-touch attribution model, we can see how videos impacted sales. Statistics show that a client is 74% more likely to buy from you after viewing videos that are relevant to them.

Technically yes, you could simply hire your local videographer but it'll end up costing you more. With video production, it must be done right the first time. Choosing the right video production agency will save you more in the long run. It might not be the cheapest option upfront, but it'll save you from having to reshoot a whole project.
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Most video production companies do not have a proper understanding of marketing strategy to effectively package a relevant message to your audience. A video can be gorgeous, but if the message is wrong and the strategy poorly executed, it'll not bring you the expected results. We're more than just a bunch of creatives with cameras, we are a strategy-centric video production agency.

We do hire external camera crew when required on top of our own crew. In this case, we act as producers and will make sure to choose the right crew and brief them accordingly to follow our strict guidelines. Also, we'll handle the final editing, so we always stay in control of the content quality and develop/follow the established strategies.

Each project is different, but on average a project takes about 1 month to complete. Here is the breakdown:
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- Pre-production: 2 to 6 weeks
- Production: 1 to multiple days
- Post-Production: 1 to 4 weeks
- Campaign: 1 day to several months depending on goals and budget

On the other hand, ongoing video production and marketing packages go from 6 to 24 months of engagement.

This will be a few video calls or face-to-face meetings.  After we fully grasp your company and services, we're on autopilot but always in communication to share results and adjustments with you.
We offer a turnkey solution to most businesses. During the preparation process, your involvement will be crucial for us to get to know your business better, your pain points, your customer persona, current challenges and goals.

Our proposal will always include at least 2 revisions per video. Over the years, we noticed that this is the average round of revisions. You can request more revisions when needed.

The less special effects and treatment a video has, generally, the less expensive. A plain talking-head style video will usually cost way less than an explainer video with lots of motion graphics, 2D and 3D elements moving around.

Also, the fewer shooting days you have, the cheaper it is. We can squeeze multiple videos in 1 or 2 full days of shoot and still yield 10 videos out of these 2 days only.