Video production pricing

When we talk about video production only, the cost is divided into 3 parts. Each part takes a significant amount of time and expertise.

‍Pre-Production: Based on the strategy, we prepare the shoot, scout locations and environment, cast actors, make an equipment list required, camera and lens, look for potential issues and fix them before the shoot. That's an essential part of the video production process and content marketing strategy. For project with a video marketing mandate we have to assess your customer persona, the customer journey and key performance indicators (KPI).

‍Production: This is where the rubber meets the road. We bring the gears, and we shoot.Shooting day can take from half a day to multiple days if required. Most of the time, we do on-site capture, which means we come to your office and capture raw actions right there. For advertising projects, we may shoot anywhere required, local or international.

Post-Production: This is video editing time, where the video starts to live. We bring all the footages (aka rushes) in our workstations, sort them, start the cuts, color correction and VFX if needed.

Delivery/Marketing: Here, prices vary greatly depending on the solution we'll decide to use together.  The best distribution channel for your industry, your marketing budget, the software and tools used to deploy and track videos. And finally, management time and fees of a campaign.

Our team can serve multiple industries. Over the past years, we worked in the manufacturing, medical, and technology fields mostly. Mostly SMB's and some enterprise level business in the B2B and B2C. We're able to help you achieve business results with videos in any vertical you're in. All business sector can greatly benefit from video marketing. Give us a call and see how we can partner.

Yes, video is an investment for your business if used correctly and not like a commodity.  Companies that treat videos as a commodity will simply post it on their home page and call it a day. If you ask them about the performance, they'll just say that people liked it, but not sure about the income... That's a major mistake. What's the ROI?

Companies that understand videos are an investment will learn about video's performance and how it lifts their metrics and learn about ways to drive their business with it.  Videos should be used with a strategy.

This is a complex topic. There are many ways to measure the ROI of a video campaign. It all starts with intent. What are the main intend and expected results? What are the main KPIs that need to move in your business or funnel?  A lift of only 2 to 5% on your website conversion rate can mean 200 to 300% more sales.

With specialized tools, we're able to track potential leads and attribute sales to video consumption. In modern sales funnel having a multi-touch attribution model, we can see how videos impacted sales. Statistics show that a client is 74% more likely to buy from you after viewing videos that are relevant to them.

Tricky question about video length!  We live in a fascinating era. It is the "Netflix" economy, where people binge-watch huge and long content series they like.  For hours per day!  This contradicts the concept of shorter is better.  At the same time, Youtube allows for 6 seconds of bumper video ads now. The truth is that it depends on the strategy, your audience, and the complexity of your services. Can you truly explain your solution in only 60 seconds? Really?

People don't have lower attention span than before, this a modern myth. Series wouldn't exist if that was the case. They have a "selective" attention span. And that is key. Selective means, they have a choice and interest. Provide them the right video content, at the right time, and you win their attention, no matter the length. It all depends on the customer decision journey.

Videos are processed by the brain 60 000x faster than reading, thus making it the most powerful communication media. It allows you to share the maximum of information in the minimum amount of time. That minimum is dependant on your product or service. If your selling a screwdriver, that's pretty simple, you might be able to convey your solution in less than 15 seconds. If you sell an immensely complex enterprise-level SAAS, you might need a series of multiple 7 minutes videos for your audience to grasp its benefits.  The point is, video length is not the important factor.  The key takeaway is to make sure the content is relevant to your audience at the moment they need it.  Grab their attention at the right time, and they'll watch it all.

Yes and no. Let us explain. It really depends on the intent of the video and where it sits in the sales funnel. Generally speaking, for awareness type videos, branding, and top of funnel stuff, yes "quality" as per production value is great to have.  You won't have a second chance to look good.

For information and training based content, production value is "less" important. Not that it should be poor and fastly done. But there is no real ROI on spending big bucks on extra high-end videos for delivering value content, educational and simple message.

At the end of the day, content is king. Yes, packaging matters, but the message is what matters most in marketing strategies. Speak to the right audience, and the message will find its way. Of course, when budget allows, everything should be high quality and high end, but when limited, it's better to put quality on branding material.

Technically yes, you could simply hire your local videographer. With video production, it must be done right the first time. Choosing the right video production agency will save you more in the long run. It might not be the cheapest option upfront, but it'll save you from having to reshoot a whole project.
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Most video production companies do not have a proper understanding of marketing strategy to effectively package a relevant message to your audience. A video can be gorgeous, but if the message is wrong and the strategy poorly executed, it'll not bring you the expected results. We're more than just a bunch of creatives with cameras, we are strategy-centric video production agency.

We do hire external camera crew when required on top of our own crew. In this case, we act as producers and will make sure to choose the right crew and brief them accordingly to follow our strict guidelines. Also, we'll handle the final editing, so we always stay in control of the content quality and develop/follow the established strategies.

Video marketing is a forward-facing marketing strategy that uses videos into your campaign. Videos are used throughout your website, sales funnel, inbound and outbound strategy to accelerate your conversion rate. Videos are the most powerful and fastest ways to deliver a message to your leads. For video marketing to be successful it needs to be used in parallel with analytics tools. That will allow you to extract valuable information on performance and proper action to take next. The answers are in the analytics. Data should drive good business decisions.

MarTech (Marketing Technology) tools stacks are used to fully beneficiate from it. At it's simplest form, it's a connection between your video players, CRM and Analytics. At its most complex form, it uses a combination of multiple martech tools and advanced strategies to track your customer behaviour on the internet (cookies, remarketing and retargeting) and provides them with the best value at the right time on your owned platforms (websites and social media).

Yes, we can help with both video production and video marketing campaign. Depending on your team size, we can offer strategy consulting only or full campaign management if required.

You could indeed produce your own videos internally. To bring them to the same production level as a dedicated crew you'll need to invest at least 25 000$ or more in equipment and make sure you have the staff do handle it. Hiring and training is expensive and time-consuming. You'll need to acquire equipment, write scripts, shoot videos, find space, edit videos and then deploy and track them. This whole process takes from 2 to 10 people depending on the size of your video campaign.  Outsourcing video production allows you to concentrate on what you do best while video experts create content for you.

Do not worry, we'll help you or team feel at ease in front of the camera. After a few minutes, you'll forget about the camera, and we'll be able to have a great conversation. We'll coach you on how to be comfortable and as natural as possible.

Each project is different, but on average a project takes about 1 month to complete. Here are different break down:
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- Pre-production: 2 to 6 weeks
- Production: 1 to multiple days
- Post-Production: 1 to 4 weeks
- Campaign: 1 day to several months depending on goals and budget

On the other hand, ongoing video production and marketing packages go from 6 to 24 months of engagement.

We offer turnkey a solution to most businesses. During the preparation process, your involvement will be crucial for us to get to know your business better, your pain points, your customer persona, current challenges and goals. This will be a few phone calls or face to face meetings.  After we fully grasp your company and service, we're on auto-pilot but always in communication to share results and adjustments with you.

Our proposal will always include at least 2 revisions per videos. Over the years, we noticed that this is the average round of revision. You can request more revisions when needed.

We believe all business needs at least 3 videos, an explainer video, a product video and a customer testimonial. But we can do one or as much as needed. We have clients with Youtube channel that require multiple videos per week. And startups that can only afford 1 effective video. The more videos you have, the better you can address specific questions your customer may have.

The less special effects and treatment a video has, generally, the less expensive. A plain talking-head style video will usually cost way less than an explainer video with lots of motion graphics, 2D and 3D elements moving around.

Also, the fewer shooting days you have, the cheaper it is. We can squeeze multiple videos in 1 or 2 full days of shoot and still yield 10 videos out of these 2 days only.

This is really industry-specific. A retail store might prefer Instagram, Facebook and Pinterest, while a B2B business might prefer LinkedIn and Youtube. To answer this question we should ask our selves, where do my potential customers spend their time online? They're all human, and all go somewhere on the internet to either learn or entertain themselves.  Some B2B had great success on facebook.

A simple camera crew on set can have as low as 2 members, even 1. On a more complex shoot, we can be up to 8.
The average crew is 3 members, a Field Producer, DOP (Cameraman) and Mixer (Sound guy).

We love stories. We always take time to fully understand who you are and what your business does.  How did you get started?  What makes you different and relevant to your audience? Let's grab some coffee and discuss how we can help you achieve more with your business. Videos will bring valuable information to your audience and make an impact on people's lives.

We do work outside of Montreal. We had fantastic shoots across Canada, United-States, France, Bolivia and event Morocco. There is no limit to where we can bring our crew. If we need a particular capture, we'll go get it for you. We can interviews people internationally. As video producers, we always make sure to optimize the budget accordingly.  On some projects, it's smarter for us to get a local crew to send us the footage to edit according to plans.

You can contact us here or fill our online form for a free proposal as soon as possible.