Video production pricing

You're probably wondering how we handle pricing.
How much does video production cost?
What type of investment will I have to make?

Well, there is no easy answer to this. The short answer is, it depends.
The long answer is, just like building a house or planning a wedding or buying a car, there is a lot to take into account to make a firm final price.
Let's find out what makes the prices of full video production and marketing strategy.

Get a free Quote

“Videos are powerful marketing assets; they are an investment not an expense - They will generate additional revenue for your business.”

Just like a wedding or building a new house, we can not offer one size fits all prices. Each business and projects are unique, thus require a different approach in developing the right message and captivate your audience. Our goal is to help you uncover profitable videos for your business. Below are some typical prices range for different production types; this way it'll give you a sense of what to expect in term of budget and investment range.

“Great videos doesn't cost money, it makes money.”

Don't risk your hard-earned budget on cookie cutter videos

Each company is different and have different business goals. We'll help you find profitable video topics that'll convert more leads for you. To offer this level of customization, we cannot offer fixed and cookie cutter pricing. We produce stunning custom videos and we make it right the first time.

Great Things Studios pricing

GET A QUOTE

The Pro

3k-9k$

The essential professional video production package. Including standard motion graphics with VO or your team on camera. Clean and powerful message.


This level may include:

Script creation or revision

Industry leading video production at 4K

Video marketing strategy to generate ROI

Dedicated producer

GET A QUOTE

Advanced

5k-15k$

If you require more creativity or advanced video treatment such as sophisticated motion graphics and longer shooting schedule, this pack is for you.


This level may include:

Everything in The Pro

+

Multiple day shoot

Brainstorm and goals alignements

Casting & Actors

Sophisticated 2D graphics animation

GET A QUOTE

Legendary

20k$+

If your goal is to reach your goal quickly and aggressively, you know videos are the best vessels for that. Let's go bold and long term.


This level may include:

Everything in The Pro and Advanced

+

Advanced video marketing Strategy

Multi-location, Multi-day and travel projects

Video series concepts

What are the factors that influence pricing (with price)?

You can ask several video production company about their pricing, you'll notice there are multiple answers and conflicting results. Some charge by the minute, some on a per-project basis. Nonetheless, 10 common factors will bring the budget up or down. As video professionals, we know there are more than 30 factors when we plan a shoot, but those are the most influential. We'll empower you with honest and reliable information on this page.

1. Number of shooting days

This is one of the most critical factors in price. How long will it take to shoot your project? Can we do it in one afternoon or do we have to shoot over multiple weeks or months? The question seems obvious, but some concepts are more complex than others and might change your budget dramatically. An interview will be shot much faster than following a construction over several months. To optimize cost, it's something wise to combine multiple shoots in the same day rather than multiple smaller fragments.

Average shooting costs for a camera crew:
Hourly rates: 50$ to 300$/h
Half-Day (5 hours): 250$ to 1 500$
Full-Day ( 10 hours): 750$ to 5 000$

Things to consider in pricing:
- Number of cameraman and cameras
- Equipment used
- DOP (Director of Photography) and Directors
- Team experience

2. Length of the video

Editing is another essential part of the cost of a video project. Editing a 30 seconds piece does not mean it'll be easier than a 1-hour documentary. It depends on the depth and the editing style and visual effect required to meet the expected results. That's why TV commercials, even though only 30 seconds, can cost hundreds of thousands. Also editing a single camera project is faster than a triple camera interview, but the triple camera interview is way more dynamic. It's all about balance.

Average video editing pricing:
75$/h to 150$/h

Things to consider in pricing:
- Length of the final video(s)
- Amount of videos (single or series)
- Delivery formats and conversion
- Editing style and VFX

3. Talents

In most corporate videos, we recommend you use your team as talents. Not only it saves you cost but, it also builds trust towards your audience and gives a face and spirit to your business. When working on case studies videos or testimonials, obviously, forget about actors, your clients are king.
While working with actors, there are many ways to do it. You can either work with union or non-union actors. Some project type requires union actors, like TV Commercial for instance. For web projects, you have way more options. Also, an important factor is actor training and renown. If you wish to work with Will Smith or Brad Pitt to represent your brand, you can forget the below prices.

Average talent pricing:
150$ to 2 500$/day or more...

Things to consider in pricing:
- Union or Non-union
- Casting fees & auditions
- Agents

4. Filming location

Generally shooting at your office or facility is way cheaper than renting a film studio. But then again, it depends. Will shooting at your manufacturing plant impact your production that day? How much is that worth? If not, those are the best footages! These kinds of details need to be discussed beforehand. Again to build trust and really show your business, using your premises is usually the best solution. For interview shots, we can use a hotel lobby, a breather space, restaurants, any location really. Public areas may require permits, this will increase pre-production time.

Average location pricing:
Hourly to daily rates. Depends what.

Things to consider in pricing:
- Location popularity
- Permits
- Possible production disruption or not

5. Accessories & Makeup

Having your crew looking good on camera is amazing, isn't it? On set, you can have makeup professional or even wardrobe and stylist. Of course, this applies more for advertising project or creative project like music videos than corporate, but it is still to take into consideration.

Average makeup pricing:
50 to 100$ per person or daily rate from 200 to 450$/day

Things to consider in pricing:
- Experience of the makeup artist
- Makeup style - Interview or Cirque du Soleil?
- Accessories and styles

6. VFX & Animation

For premium projects, VFX (Visual effects) and animation can be necessary. This budget line is one of the most impactful on the total production budget and also the most difficult to price. Some VFX special charge per day other per minute and finally some per hours. It can range from simple stuff, like hiding a license plate to very complex technical drawing or alien invasion scenes.

Average Motion Graphics pricing:
250 to 1 000$/day

Average 3D Animation pricing:
250 to 2 500$/day

Things to consider in pricing:
- Experience of provider
- Complexity of project
- # of scenes to work on

7. Stock footage, music and B-rolls

These days stock footages are everywhere. They can save a shoot when missing some elements, at the same time you lose uniqueness on your project since all videographers around the world has access to the same libraries. If the message is more important than uniqueness in your project, then stock footages are a fantastic addition to existing live-action videos. Same for music, you can use royalty-free music from know sound banks for a fraction of the cost of original production.

B-Rolls are extra footage of your business, product, or people in action that amplify a message visually. It's not only telling its now showing.

Average stock footage and music pricing:
80 to 300$/each

Things to consider in pricing:
- License type (web use, TV, national, international)
- Resolution (720p, 1080p, 4K or more)
- Rarity of footage

Average Original music pricing:
350 to 2 000$/each

8. Equipment

Shooting with a DSLR will be way cheaper than shooting on a RED Camera or ARRI. Sure. But these days the message, especially in video marketing is more important than the gear you use. Especially now lots of camera manufacturer amped their game quite high in term of quality. Video equipment affects the price a bit like the numbers of shooting days, they are all linked together and exponentially. If you want to shoot interviews using 3 cameras, but suddenly would like to change 3 DSLR for 3 ARRI, that line only will not triple the price but will make it go 9x. To that, you'll have to factor in lighting, LED, HMI, Classic tungsten, all these different light types are used in different scenarios and will impact pricing. What about Camera movement systems, such as gimbal, jibs, and dollies. Oh, and sound? Lavalier and shotgun microphone. The list goes on, we can have a full article on this topic alone.

Average Equipment pricing:
• Top Tier camera (RED, ARRI, etc.) 1 500$/day
• Second Tier (High-end DSLR, Blackmagic) 100 to 300$/day

Things to consider in pricing:
- Sensor Quality (resolution, color rendition)
- Lens kit (prime and/or zoom)
- Light kit
- Sound kit

9. Distribution & Tracking

This is where the rubber meets the road for video marketing practices. Putting a final video on your home page is one thing. But real and powerful results also reside outside of your owned platform. There are social media and paid media platform. From a simple landing page embed to full advance video programmatic advertising this will change your investment requirements. After choosing your distribution channel, you need to track your results so you can prove ROI on your videos. Martech (Marketing technologies) stacks vary depending on industries and requirements it can range from free software to multiple thousands per month. For instance, you could have video views and behavior tracked on your website, feeding data to your CRM, then scoring each leads accordingly. Hence helping your sales team make more informed decisions on which lead to pursue.

Average Distribution pricing:
From Free to Unlimited...

Things to consider in pricing:
- Platform type - free/paid
- Martech price (CRM/CMS/Analytics/SEO)
- Reach and audience
- Your desired monthly budget

10. Travel cost

Where is the crew shooting? This question will also impact on the budget. Some clients fly teams to a specific location to capture interviews or facilities, while others are just around the corner next to our offices. Sometimes it's wiser to hire an offshore crew to send the footage back in and edit locally. There are multiple options. This budget line is also linked to numbers of shooting day, since moving back and forth to a location multiple times will increase distance log.

Average Travel cost:
50$ to 5000$

Things to consider in pricing:
- Travel distance
- Lodging
- Car or Truck rental
- Plane tickets price
- Equipment cargo cost

Start selling faster with videos

Get a ProposalLet's chat! 📞

Frequently Asked Questions

+ What makes the price of a video project?

When we talk about video production only, the cost is divided into 3 parts. Each part takes a significant amount of time and expertise.

Pre-Production: Based on the strategy, we prepare the shoot, scout locations and environment, cast actors, make an equipment list required, camera and lens, look for potential issues and fix them before the shoot. That's an essential part of the video production process and content marketing strategy. For project with a video marketing mandate we have to assess your customer persona, the customer journey and key performance indicators (KPI).

Production: This is where the rubber meets the road. We bring the gears, and we shoot.Shooting day can take from half a day to multiple days if required. Most of the time, we do on-site capture, which means we come to your office and capture raw actions right there. For advertising projects, we may shoot anywhere required, local or international.

Post-Production
: This is video editing time, where the video starts to live. We bring all the footages (aka rushes) in our workstations, sort them, start the cuts, color correction and VFX if needed.

Delivery/Marketing
: Here, prices vary greatly depending on the solution we'll decide to use together.  The best distribution channel for your industry, your marketing budget, the software and tools used to deploy and track videos. And finally, management time and fees of a campaign.

+ Which industries do you serve?

Our team can serve multiple industries. Over the past years, we worked in the manufacturing, medical, and technology fields mostly. Mostly SMB's and some enterprise level business in the B2B and B2C. We're able to help you achieve business results with videos in any vertical you're in. All business sector can greatly benefit from video marketing. Give us a call and see how we can partner.

+ How do you track ROI on a video?

Yes, video is an investment for your business if used correctly and not like a commodity.  Companies that treat videos as a commodity will simply post it on their home page and call it a day. If you ask them about the performance, they'll just say that people liked it, but not sure about the income... That's a major mistake. What's the ROI?

Companies that understand videos are an investment will learn about video's performance and how it lifts their metrics and learn about ways to drive their business with it.  Videos should be used with a strategy.

This is a complex topic. There are many ways to measure the ROI of a video campaign. It all starts with intent. What are the main intend and expected results? What are the main KPIs that need to move in your business or funnel?  A lift of only 2 to 5% on your website conversion rate can mean 200 to 300% more sales.

With specialized tools, we're able to track potential leads and attribute sales to video consumption. In modern sales funnel having a multi-touch attribution model, we can see how videos impacted sales. Statistics show that a client is 74% more likely to buy from you after viewing videos that are relevant to them.

+ How long should my videos be?

Tricky question about video length!  We live in a fascinating era. It is the "Netflix" economy, where people binge-watch huge and long content series they like.  For hours per day!  This contradicts the concept of shorter is better.  At the same time, Youtube allows for 6 seconds of bumper video ads now. The truth is that it depends on the strategy, your audience, and the complexity of your services. Can you truly explain your solution in only 60 seconds? Really?

People don't have lower attention span than before, this a modern myth. Series wouldn't exist if that was the case. They have a "selective" attention span. And that is key. Selective means, they have a choice and interest. Provide them the right video content, at the right time, and you win their attention, no matter the length. It all depends on the customer decision journey.

Videos are processed by the brain 60 000x faster than reading, thus making it the most powerful communication media. It allows you to share the maximum of information in the minimum amount of time. That minimum is dependant on your product or service. If your selling a screwdriver, that's pretty simple, you might be able to convey your solution in less than 15 seconds. If you sell an immensely complex enterprise-level SAAS, you might need a series of multiple 7 minutes videos for your audience to grasp its benefits.  The point is, video length is not the important factor.  The key takeaway is to make sure the content is relevant to your audience at the moment they need it.  Grab their attention at the right time, and they'll watch it all.

+ Does video quality really matters?

Yes and no. Let us explain. It really depends on the intent of the video and where it sits in the sales funnel. Generally speaking, for awareness type videos, branding, and top of funnel stuff, yes "quality" as per production value is great to have.  You won't have a second chance to look good.

For information and training based content, production value is "less" important. Not that it should be poor and fastly done. But there is no real ROI on spending big bucks on extra high-end videos for delivering value content, educational and simple message.

At the end of the day, content is king. Yes, packaging matters, but the message is what matters most in marketing strategies. Speak to the right audience, and the message will find its way. Of course, when budget allows, everything should be high quality and high end, but when limited, it's better to put quality on branding material.

+ I could just hire a local freelance videographer right?

Technically yes, you could simply hire your local videographer. With video production, it must be done right the first time. Choosing the right video production agency will save you more in the long run. It might not be the cheapest option upfront, but it'll save you from having to reshoot a whole project.

Most video production companies do not have a proper understanding of marketing strategy to effectively package a relevant message to your audience. A video can be gorgeous, but if the message is wrong and the strategy poorly executed, it'll not bring you the expected results. We're more than just a bunch of creatives with cameras, we are strategy-centric video production agency.

We do hire external camera crew when required on top of our own crew. In this case, we act as producers and will make sure to choose the right crew and brief them accordingly to follow our strict guidelines. Also, we'll handle the final editing, so we always stay in control of the content quality and develop/follow the established strategies.

+ What is a Video Marketing Strategy?

Video marketing is a forward-facing marketing strategy that uses videos into your campaign. Videos are used throughout your website, sales funnel, inbound and outbound strategy to accelerate your conversion rate. Videos are the most powerful and fastest ways to deliver a message to your leads. For video marketing to be successful it needs to be used in parallel with analytics tools. That will allow you to extract valuable information on performance and proper action to take next. The answers are in the analytics. Data should drive good business decisions.

MarTech (Marketing Technology) tools stacks are used to fully beneficiate from it. At it's simplest form, it's a connection between your video players, CRM and Analytics. At its most complex form, it uses a combination of multiple martech tools and advanced strategies to track your customer behaviour on the internet (cookies, remarketing and retargeting) and provides them with the best value at the right time on your owned platforms (websites and social media).

+ Can you help us create and handle the Video Marketing Strategy?

Yes, we can help with both video production and video marketing campaign. Depending on your team size, we can offer strategy consulting only or full campaign management if required.

+ Can I just do it internally?

You could indeed produce your own videos internally. To bring them to the same production level as a dedicated crew you'll need to invest at least 25 000$ or more in equipment and make sure you have the staff do handle it. Hiring and training is expensive and time-consuming. You'll need to acquire equipment, write scripts, shoot videos, find space, edit videos and then deploy and track them. This whole process takes from 2 to 10 people depending on the size of your video campaign.  Outsourcing video production allows you to concentrate on what you do best while video experts create content for you.

+ What happens if my whole team is camera shy?

Do not worry, we'll help you or team feel at ease in front of the camera. After a few minutes, you'll forget about the camera, and we'll be able to have a great conversation. We'll coach you on how to be comfortable and as natural as possible.

+ How long the whole production process takes - Turnaround time?

Each project is different, but on average a project takes about 1 month to complete. Here are different break down:

- Pre-production: 2 to 6 weeks
- Production: 1 to multiple days
- Post-Production: 1 to 4 weeks
- Campaign: 1 day to several months depending on goals and budget

On the other hand, ongoing video production and marketing packages go from 6 to 24 months of engagement.

+ How much time we'll need to invest in the project?

We offer turnkey a solution to most businesses. During the preparation process, your involvement will be crucial for us to get to know your business better, your pain points, your customer persona, current challenges and goals. This will be a few phone calls or face to face meetings.  After we fully grasp your company and service, we're on auto-pilot but always in communication to share results and adjustments with you.

+ How many revisions can we make?

Our proposal will always include at least 2 revisions per videos. Over the years, we noticed that this is the average round of revision. You can request more revisions when needed.

+ How many videos do I need?

We believe all business needs at least 3 videos, an explainer video, a product video and a customer testimonial. But we can do one or as much as needed. We have clients with Youtube channel that require multiple videos per week. And startups that can only afford 1 effective video. The more videos you have, the better you can address specific questions your customer may have.

+ How can I keep my production cost low and still look pro?

The less special effects and treatment a video has, generally, the less expensive. A plain talking-head style video will usually cost way less than an explainer video with lots of motion graphics, 2D and 3D elements moving around.

Also, the fewer shooting days you have, the cheaper it is. We can squeeze multiple videos in 1 or 2 full days of shoot and still yield 10 videos out of these 2 days only.

+ Which social media is best to promote my videos?

This is really industry-specific. A retail store might prefer Instagram, Facebook and Pinterest, while a B2B business might prefer LinkedIn and Youtube. To answer this question we should ask our selves, where do my potential customers spend their time online? They're all human, and all go somewhere on the internet to either learn or entertain themselves.  Some B2B had great success on facebook.

+ How big is the production crew on set?

A simple camera crew on set can have as low as 2 members, even 1. On a more complex shoot, we can be up to 8.
The average crew is 3 members, a Field Producer, DOP (Cameraman) and Mixer (Sound guy).

+ How do you get to know my business?

We love stories. We always take time to fully understand who you are and what your business does.  How did you get started?  What makes you different and relevant to your audience? Let's grab some coffee and discuss how we can help you achieve more with your business. Videos will bring valuable information to your audience and make an impact on people's lives.

+ Do you work outside of Montreal?

We do work outside of Montreal. We had fantastic shoots across Canada, United-States, France, Bolivia and event Morocco. There is no limit to where we can bring our crew. If we need a particular capture, we'll go get it for you. We can interviews people internationally. As video producers, we always make sure to optimize the budget accordingly.  On some projects, it's smarter for us to get a local crew to send us the footage to edit according to plans.

+ How do I get started?

You can contact us here or fill our online form for a free proposal as soon as possible.