A lot of good reasons can push a company to invest in video as their main marketing tool on the web. Here are the top 12 ones not in a particular order.
• Video marketing in email increase click-through rate by 63%.
• Video share 1200% more than text and image combined.
• Only 9% of small businesses have a youtube channel, huge untapped opportunity here.
• Optimal video length on Youtube is 5 to 7 minutes.