Customers find video irresistible, it's a known fact, we are naturally attracted to them. That alone is a good reason to jump on the video marketing bus, take a look at the current state of the video space, who's watching them, and video's power to persuade your audience.
• 52.4 billion video watched last month of 2013
• 70% of B2B marketers use videos
• 65% of executives have visited vendors site after watching a video
• Using video on a Langing Page increases conversion rate up to 80%