Great Things studios during a live stream session in Drummondville, QC.

Top video trends to look for in 2023

Video Marketing Feb 6, 2023

You probably already know that more than 80% of internet traffic is videos right?

This demonstrates just how popular and important video content has become in recent years, and is evidence of why it is so important to stay ahead of the curve when it comes to the latest video trends.

As we look ahead to 2023, the video industry is set to reach new heights. We're on the cusp of a new era of video, with technology allowing us to create stunning visuals, immersive storytelling, and engaging content like never before. But what trends will be the driving force of this revolution? In this article, we’ll explore the top video trends to look for in 2023 and how they will transform the way we consume, create, and share video content. From the rise of virtual reality and augmented reality to the latest streaming technologies and beyond, these trends will usher in a new era of video that promises to be even more exciting than the one we’re in now.

As technology continues to evolve, so do the trends in video content. From virtual reality to augmented reality, the future of video content will shape how we interact with digital media. In the next few years, we can expect to see more exciting innovations that will provide viewers with a much more immersive experience.

Virtual Reality (VR) and Augmented Reality (AR) are two of the main upcoming trends in video content for 2023. VR has the potential to create a fully immersive 3D virtual environment. Users can interact with the environment and objects in it as if they were in the real world. This technology has been used in video games and simulations, but it also has potential applications in other fields such as medicine, education, and training.

AR is an enhanced form of reality that overlays digital images, text, or video onto real-world environments. This technology has been used to enhance sports broadcasts, allowing viewers to get an accurate representation of the field or court. It can also be used in video marketing campaigns, allowing companies to showcase their products in realistic scenarios.

Video streaming services are becoming increasingly popular, and it’s expected that by 2023, most viewers will be consuming content through streaming platforms such as YouTube or Netflix. To keep up with the competition, streaming services will need to offer viewers access to a wide variety of content, including interactive experiences. These interactive experiences can include second-screen apps, 360-degree videos, and VR/AR experiences.

In the next few years, the quality of video content is likely to improve significantly. As technology advances, video producers will have access to higher-resolution cameras and editing tools, allowing them to create stunning visuals and animations. This will give viewers a much more immersive experience, allowing them to be fully immersed in the world of the video.

Finally, as more people become connected online, the demand for video content is likely to increase. Companies will need to invest in creating compelling content that resonates with their target audience. Furthermore, companies will need to keep up with the latest trends and be able to produce video content quickly and cost-effectively.

2023 is set to be an exciting year for video trends and businesses alike. As technology continues to evolve, so too do the opportunities to reach an ever-growing audience and engage them in meaningful ways. From interactive videos to virtual reality, there’s plenty to look forward to in the upcoming year. Here are the top 10 upcoming video trends in 2023 and the benefits they offer businesses.

1. Interactive Videos

Interactive videos are a great way for businesses to engage viewers in an entertaining and informative way. These videos use interactive elements such as quizzes, polls, and branching storylines to make them more engaging. This type of video can help businesses create a more personalized experience for customers and prospects.

2. Live Streaming

Live streaming has become increasingly popular over the last few years and is set to continue growing in 2023. Streaming video content allows businesses to create a real-time connection with their customers, answer questions and provide updates on their products and services. Not to mention that most social media network greatly boost live content compared to their other content type.  This is a great "hack" into the algorithm.

3. Virtual Reality (VR)

VR technology has advanced significantly in recent years, and it’s set to become more accessible and widespread in 2023. By providing immersive experiences, businesses can give their customers a more engaging and interactive experience, as well as gain valuable insights into user behavior. Obviously this is higher production budget, but it becomes more and more democratized, and will reach lots of traction in the next few years.  Many movies and TV shows already use virtual production techniques to achieve never-before worlds, like the Mandalorians series for instance.

4. 360-Degree Videos

Another video trend set to grow in popularity in 2023 is 360-degree videos. These videos allow viewers to experience a scene from all angles, creating a more immersive experience. Businesses can use these videos to showcase their products and services in a more engaging way. These videos are not new, but industrials and design industries will greatly benefit from them.

5. Personalized Videos

Personalized videos are a great way to connect with potential customers and make them feel valued. Businesses can use personalized videos to create content tailored to a customer’s interests, making them more likely to engage with the brand. Those are the famous 1:1 videos we talked about in another article.  Open your webcam or smartphone camera a speak with your customers!  Send quick memos and messages using apps like Loom or Soapbox.

6. Explainer Videos

Explainer videos are a great way to explain complicated concepts in a simple and entertaining way. Businesses can use these videos to break down complex topics and provide useful information in an engaging way.

7. Augmented Reality (AR)

AR technology has seen rapid growth in recent years and is set to become even more popular in 2023. AR allows businesses to create interactive experiences that can help drive engagement and sales.

8. Social Media Videos

Social media videos are an increasingly popular form of content, and businesses are taking advantage of this trend to reach larger audiences. With the right video content, businesses can create engaging stories and build relationships with their customers.

Video content can be more engaging and entertaining than other forms of content, and can help to spread your brand message to a wider audience. Additionally, videos on social media platforms can be easily shared, liked, and commented on, making it easier for your content to reach a larger audience.

9. Video Ads

Video ads are an effective way to reach potential customers and promote products and services. With the right targeting and creative, businesses can create videos that are highly engaging and drive conversions. The traditional advertising budget is moving from TV to the internet. Now that 2/3 of ad spend is digital, you cannot ignore videos as one of the best marketing asset.

visualcapitalist diagram

10. Online Courses

Online courses are a great way for businesses to reach a larger audience and provide valuable educational content. Businesses can use video-based courses to create engaging lessons that help users learn and grow.

These are the top 10 upcoming video trends in 2023 and the benefits they offer businesses. With the right strategy and content, businesses can take advantage of these trends to create engaging experiences and build relationships with customers.

If you'd like to know more about our video production services, you know you can reach us anytime! ;-)


N'tchidjè Doumbia

Video marketer and producer for more than 10 years. I love videos, video gears, studio gears, and helping businesses crush their competitors using the power to moving images and sound.